Big Spoon Retail Partner Program

We’re thrilled to announce our newest direct wholesale benefit: the Big Spoon Retail Partner Program, through which we will directly invest in boosting your sales! 

This program offers direct retail partners (that’s you!) the opportunity to participate in two supported promo periods (on-shelf price reductions) annually, incentivizing first-time purchases and rewarding loyal buyers.  

Program details:

    • Participating retailers sign up for 1 or 2 promo periods per year.

    • For each selected promo period, Big Spoon offers 15% off wholesale pricing during a one-week buy-in period on qualifying orders placed through our B2B portal.

    • On-shelf promos (price reductions for consumers) must begin within 7 days after receiving the order(s) placed during your selected buy-in period(s).

    • Participating retailers must pass on equal (15%) or greater discounts to end consumers.

    • Big Spoon will provide a comprehensive, engaging marketing toolkit to simplify customer communication (signage, post templates, customizable captions, and graphics).

    • Big Spoon will also amplify your marketing efforts with dedicated mentions in our channels to drive impressions and audience growth.  

 
On-shelf promos are proven to increase brand awareness and spark trial purchases. When it comes to our nut butters and bars, we know that tasting is believing and that trial purchases lead to repeat customers. That’s why we’re making these additional investments in supporting our partnership and shared success. 

Registration for interested retail partners must be completed by October 20, 2025, to qualify for participation in our 2026 Retail Partner Program. Please reach out to orders@bigspoonroasters.com with any questions!